In fact, 68% of online consumers in the U.S. It’s also shown to increase customer retention and loyalty. Look at your company’s strategic goals to help you shape your CSR strategy, for example, whether it’s to have an impact, engage or retain employees, or engage consumers.ĬSR can help with employee retention and employer branding, so can be aligned with your Human Resources strategy. It depends on your company’s needs and goals. There are a few different ways CSR can integrate into business strategy. Create a CSR Activity in Alaya’s CSR Platform You can then show how it’s contributing to your long-term strategy and support continued investment in your CSR program. Once you’ve identified them, this will enable you to align your CSR strategy to it. Linking your CSR strategy to your company’s purpose and values is vital. How does CSR integrate into business strategy?
CSR done well can indirectly (positively) affect a number of ROI-centered goals. When you create a CSR strategy you align CSR with other business goals like improving employee engagement, increasing investor appeal, and solidifying your brand reputation. Your CSR strategy can thread into your business growth plan. Having a CSR strategy enables your business to remain goal-driven for CSR, and to know what success looks like for your initiatives. Make a Donation in Alaya’s CSR Platform Why is a CSR strategy important?Ī CSR strategy is essential to ensure your business delivers effective corporate social responsibility initiatives. There are four types of CSR categories, and a CSR strategy helps you define which one is best for your business, ways in which you can implement it, and track the results of your efforts.Ī good CSR strategy builds a business case around how your chosen areas of CSR can integrate into your business growth plan, and makes sure that your initiative stays on track, hitting every KPI along the way. What is a CSR strategy?Ī corporate social responsibility strategy (CSR) is the total plan a business has to build, execute and optimize its social responsibilities initiatives. It takes deliberate thought to navigate, and we hope this article helps shed some light on how you can implement a successful CSR strategy for your company. The influence businesses have, and the responsibilities placed on them today is massive.īefore diving into a corporate social responsibility initiative, it’s important to take a step back and consider a complete CSR strategy. It’s not only consumers a Glassdoor survey found that 75% of employees between 18-34 expect their employers to take a stand on important issues. Nearly half of all consumers are looking towards brands to lead the way in making the world a better place.
It’s proven to increase customer loyalty, retain employees, increase the bottom line, and all while doing incredible things for the world. Corporate Social Responsibility CSR is becoming a core business strategy for many companies.
0 kommentar(er)
